In the world of digital music, the relationship between artists and their fans is more immediate than ever. A pivotal tool that has emerged in this landscape is the "pre-save." But what exactly does this entail, and how does it foster this artist-fan connection?
What is a Pre-save? At its core, a pre-save is akin to bookmarking a song or album that hasn't been released yet. When fans pre-save a track or album on platforms like Spotify, they're essentially signaling the platform to automatically add that content to their library or playlist as soon as it becomes available. This ensures that on the day of the release, the new music seamlessly appears in their collection, ready for listening.
Benefits and Features (Available on the Pro Plan):
Drop Day Email: A reminder straight to your inbox. This feature ensures that even if fans miss out on checking their streaming app, they get an email reminder about the release. This dual approach – the automatic addition of the track plus an email reminder – ensures the artist remains at the forefront of the fan's mind.
Forever Pre-saves: This is the music equivalent of a subscription model for artists. By opting for this feature, fans essentially signal that they want to be in-the-know about all future releases from that particular artist. It's an exceptional tool for artists to build a loyal listenership.
Deeplink Pre-saves: The user experience is paramount in the digital age. Recognizing the sometimes cumbersome process of logging in, Deeplink Pre-saves streamline the process. By authorizing directly through the Spotify app, fans can bypass the extra step of logging in separately, ensuring a more efficient and user-friendly pre-saving process.
SMS Pre-saves (Exclusive to our Engage Plan):
In an era where smartphones dominate and text messages often receive immediate attention, the SMS Pre-save feature can be a game-changer. Fans who opt for an SMS Pre-save will receive a text message reminder about the new release. Given the immediacy and personal nature of text messages, this approach can lead to even higher engagement rates on release day. With SMS Pre-saves, artists can tap directly into the daily routines of their fans, ensuring their new music gets the immediate attention it deserves.
Pre-saves Shine with Drop Day Reminders
While pre-saves are great for organic listenership, the true power lies in the immediate connection on release day. Fans are flooded with content daily, and it's easy to forget or miss out on a release. With drop day reminders, especially through emails and now SMS, fans get a nudge, reminding them of what they've been eagerly waiting for. This ensures higher engagement, more streams, and a stronger artist-fan bond on the crucial first day of release.
In summary, pre-saves are more than just a digital tool; they're a bridge between artists and fans, ensuring that in the vast sea of digital content, the bond of music remains unbroken.