A UPC (Universal Product Code) is a unique identifier used to track and manage music releases at the album level. This code is essential for proper distribution and retail tracking across various platforms. Whether your music is distributed digitally or physically, having a UPC ensures that your album can be easily identified and monitored.
At ArtistHub, we aggregate data from DSPs (Digital Service Providers) based on these identifiers, such as UPCs and ISRCs. While artists don’t upload their music directly to ArtistHub, we use the UPC to help create presave campaigns and smart links for your releases.
Why Do I Need a UPC?
A UPC is essential for several reasons:
Digital and physical distribution: Whether your release is digital or physical (such as CDs or vinyl records), a UPC is necessary to track and sell your music through various platforms and stores.
Sales reporting: Platforms like Spotify, Apple Music, and other digital stores use UPCs to report your sales and streams accurately. This is essential for tracking your performance and calculating royalties.
Organizing releases: UPCs help categorize and organize your releases, ensuring each album is correctly identified in databases and distribution channels.
How Do I Obtain a UPC?
If you don't have a UPC for your album release, ArtistHub can guide you on how to acquire one. Here are the two common methods:
Through a distributor: Most digital music distribution platforms will automatically assign a UPC when you upload an album.
Purchase directly: If you’re releasing your music independently, you can buy UPCs through third-party vendors or music service providers.
Using UPC on ArtistHub
On ArtistHub, we use your album’s UPC to help create presave campaigns and smart links. These tools are crucial in promoting your album ahead of release and tracking engagement across different platforms.
If you have any questions about integrating UPCs into your campaigns or links on ArtistHub, our support team is here to assist. We’re happy to help you navigate the process and ensure your album is properly represented across all platforms.